‘Dutch Primark’ opens a branch in Malaga

by Lorraine Williamson
Zeeman Malaga store
ASSSA

MALAGA – The multinational Zeeman has opened its fifth branch of the franchise in Andalucia in Málaga. The store already had branches in Guadix (Granada), El Ejido (Almería), Granada and the cities of Montilla and Lucena in Córdoba. 

Spaniards refer to the textile chain as the Dutch Primark. Zeeman says it stands for ‘good quality for a low price’. The store offers a wide range of economically priced basic products such as underwear, socks, t-shirts or towels, but also collections of children’s clothing at very competitive prices, craft products and even all kinds of decorative items. 

This opening marks “the next step” in the company’s commitment to Andalucia. The chain has already expanded in other regions in the east and north of Spain. 

Cogesa Expats

Zeeman came to Spain in 2016. The first branches were opened in Girona and Figueres in Catalonia. Currently, the company has 172 stores and more than 950 employees in the country. The chain had a turnover of €745 million across Europe in 2021 and already has more than 1,300 stores in the Netherlands, Germany, Belgium, Luxembourg, France, Austria and Spain, where 116 stores have been opened in the past four years alone. 

Zeeman happy with the store in Málaga 

Zeeman has stated that Málaga is a city that is constantly growing and has always been on their “radar”, so they are happy with this opening. Just like Dealz and subsequently Pepco, this chain also chooses not to settle in tourist and central areas of Málaga, but in neighbourhoods where rents are still somewhat lower. 

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