According to the latest economic market report made available by the organisation Interprofesional del Vino de España (OIVE), with data as of May 2022, wine
consumption in Spain looks set to stabilise in 2022, following the recovery achieved in 2021.
The report points out that wine consumption in Spain increased by 11.1% to 10.44 million hectolitres in May 2022. Growth peaked in February 2022 (+20.8%) and then slowed slightly. This stagnation coincides with the beginning of a period of great commercial uncertainty. This was due to factors including the rise in energy and fuel prices and the transport and supply crisis. Moreover, all of which have led to strong global inflation.
As analysed in the report, consumption increased in the last 5 months of 2021 and started 2022 with good growth in January and February, followed by several months of fluctuations: consumption in 2022 decreased in March, increased in April and decreased again in May.
Rise in hospitality, fall in retail
According to Nielsen IQ data for the months Apr-May 22, wine consumption increased by 40.8% in the on-trade and decreased by 6.6% in the off-trade. In any case, the gain in the on-trade is greater than the loss in the off-trade. Because according to Nielsen IQ, total consumption increased +4.9%. In value terms, spending on wine in the on-trade rose by +47.8%, while spending on food fell by -2.9%.
According to the agency, growth in wine sales in Spain was greater in terms of value (+13.0%) than volume (+4.9%), as the average price rose by +7.7%. We must take into account the fact that the inflation rate in Spain is the highest in the last 35 years. If we were to factor in inflation rates, the trend would change significantly and wine consumption in Spain would actually increase slightly more in volume than in value, with prices falling slightly.
In terms of value, the growth in the on-trade would be lower and the decline in the off-trade sharper, with prices generally lower in both channels. A stark contrast to the analysis based on current values.
These categories score best in Spain
Globally, all product categories have significantly improved their trends compared to previous periods. In the categories that are already growing, the growth is increasing and in those that are declining, the loss is decreasing. On an annual basis, sparkling wines, wines with a protected designation of origin (PDO) and wines with a protected geographical indication (PGI), the categories with higher prices than the rest, perform best in Spain.
Also read: Spain is the second largest wine producer in the world