Three out of four Spaniards want to travel more sustainably

by Lorraine Williamson
sustainable travel

Accommodation that is certified as sustainable is more attractive to 40% of Spanish travellers. Almost three-quarters of Spaniards (74%) want to opt for more sustainable travel in the coming year. That’s according to Booking’s recent Sustainable Travel Report 2024.

It contains the results of a study into the attitude and perception of residents towards sustainability in tourism. The Canary Islands, Catalonia and Andalucia top the list of autonomous communities with the largest number of sustainably certified accommodations. Especially Playa del Inglés, Adeje, Playa Blanca, Corralejo and Las Palmas de Gran Canaria stand out for their wide range of sustainable accommodations.

Awareness of sustainable travel

The research highlights both existing awareness and a strong desire to contribute positively to the destinations they visit. 86% of respondents think it is important to travel sustainably. 74% of those surveyed want to leave the destination in better condition after departure than before arrival.

Tired of climate change

However, the new data shows that a sense of global fatigue may be emerging, fueled by “ongoing challenges that stand in the way of more sustainable travel choices”.

The report found that more than half (53%) believe that travelling more sustainably is important, but that it is not an important consideration when planning or booking a trip, while 30% even say they are “getting tired of hearing about climate change all the time”.

Leading role for the government

According to Booking, 51% of respondents consider governments to be “key players” in countering the economic effects of tourism. 46% believe in the essential role of travel providers in mitigating environmental factors.

The survey also found that 44% of travellers believe governments should play a “more active” role in raising awareness of tourism’s impact on the environment and local communities. These figures highlight the importance of collaboration between government and private sector, to promote more sustainable and responsible tourism.

“Many people are optimistic and have a desire to have a more positive impact. Still, the industry has a great opportunity to accelerate efforts to make these decisions easier for everyone,” says Danielle D’Silva,’s director of sustainability.

Availability of sustainable accommodation

According to the accommodation platform, it is “important” to continue to ensure the availability of the most sustainable options. Also, the offer should be reliable and easy to understand.

74% want to travel more sustainably

Looking ahead, 74% say they want to travel more sustainably in the next 12 months. First of all, because they believe it is correct (33%). In addition, because they feel guilty if they make a less sustainable choice (46%).

The report shows that some people don’t understand the importance of travelling more consciously. A third (33%) of Spaniards think the damage already done is “irreversible”. The travel choices they make don’t change that. will not change that.

More than a quarter of travellers (27%) do not believe that climate change is as serious as they make it out to be. The people who make more conscious travel choices find that these sustainable experiences really enrich their trip.

According to the report, 63% of respondents acknowledge that they are the best version of themselves when they travel more sustainably. This positivity carries over into everyday life. 70% also believe that seeing sustainable practices while traveling encourages them to be more sustainable in their daily lives.

Baycrest Wealth

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