Lorraine Williamson
In a bold move that positions North Korea as a potential new player in the global tourism market, the country is preparing to welcome international tourists. This must be done in the Wonsan-Kalma coastal tourism area.
Here will be an ambitious mega beach resort with a capacity of 100,000 visitors at a time. Dubbed the “North Korean Benidorm,” the sprawling resort is similar to Spain’s Costa Blanca, including the famous resort town of Benidorm. The aim is to attract sun-seeking tourists who would otherwise go to Spanish sun destinations such as Malaga or Ibiza.
The coastal resort of Wonsan-Kalma, North Korea’s largest and most ambitious tourism project to date, is located on what was once a missile test site. After years of delays, mainly caused by the COVID pandemic, the resort is now ready to open its doors and offer an alternative destination to world travellers. In 2017, North Korean leader Kim Jong-un sent a fact-finding mission to Spain’s Costa Blanca to investigate what makes Mediterranean coastal tourism so successful.
Is it really competition?
While the North Korean beach resort may not be the first thing that comes to mind when you think of a tropical vacation, its unique appeal may attract the curious traveller. The Wonsan resort promises a luxurious coastal experience with crystal-clear waters, wide sandy beaches, and modern amenities such as hotels, restaurants, swimming pools, marinas, and recreational activities.
With a capacity for 100,000 visitors, Wonsan Resort has the potential to rival the influx of tourists to popular Spanish beach destinations such as Málaga, Ibiza and Mallorca.
Timing is perfect
The opening of Wonsan Resort comes at a time when travellers are increasingly looking for ‘undiscovered’ destinations. If North Korea can promote Wonsan as a safe, affordable and attractive destination, the resort could attract tourists who would otherwise flock to the busier Mediterranean coasts, where temperatures are increasingly unbearable. The timing is right, as Spain is grappling with tourist overcrowding in popular destinations such as the Balearic Islands, giving alternative resorts such as Wonsan a chance to grab a share of the global tourism market.
Luxurious amenities and a unique appeal
Modern Beachfront Accommodation:
The resort town features a variety of luxury beachfront hotels that are designed to accommodate large groups of tourists. These accommodations are not inferior to the beachfront hotels in destinations such as Malaga, Ibiza and Alicante.
Wide sandy beaches:
The beach is reminiscent of Spain’s Costa Blanca, but with the appeal of a relatively undiscovered destination.
Adventure and water sports:
For tourists looking for activities beyond relaxation, Wonsan offers jet skiing, windsurfing, yacht charter, and other water sports, for the active traveller.
Entertainment and cultural activities:
North Korea plans to include cultural attractions, such as museums and theatres, so visitors can delve into North Korean history and art. This aspect of the resort offers a unique experience that cannot be found in traditional European beach destinations.
Accessibility and infrastructure:
Despite its remote location, Wonsan is accessible via Wonsan Kalma International Airport, which was built specifically for this resort. Flights are expected from regional centres in China, Russia, and Southeast Asia, so the airport is critical to ensuring that international travellers can easily reach the resort.
North Korea’s rules
North Korea has traditionally been a closed country with limited interaction with international tourists. However, this project represents a change in that approach, as the country is opening up to foreign visitors, albeit under strict conditions. Tourists will likely have to abide by North Korean rules, which include travelling with approved guides and staying in designated tourist areas. However, for those willing to accept these terms, the reward can be an exclusive experience in one of the world’s most enigmatic new beach towns.
What North Korea is still missing
Wonsan’s ambitious design and capability undoubtedly make it a formidable competitor, but several challenges remain. First, the political climate in North Korea may deter some potential visitors, particularly those from Western countries. Secondly, due to its isolation and lack of tourist experience, the country must overcome skepticism about the safety and quality of its tourist offer.