The recent viral UFO sightings in Ibiza, which captured global attention and sparked widespread speculation, have been revealed as an extraordinary marketing stunt by The Night League, the renowned entertainment company behind some of Ibiza’s most iconic venues.
The mastermind behind the campaign, Yann Pissenem—Owner, Founder, and CEO of The Night League—joined forces with Hollywood superstar Will Smith to announce the launch of [UNVRS], the world’s first Hyperclub, set to open in 2025.
UFO as marketing stunt
The campaign took the internet by storm. It featured a series of mysterious videos showing what appeared to be a UFO over the island of Ibiza. Furthermore, these sightings quickly went viral, leading to an international media frenzy and even an official investigation by local authorities. However, the truth was unveiled in a stunning video featuring Will Smith. He revealed the true identity of the so-called UFO. The video, which includes a dramatic drone flight over the new venue, has already surpassed 50 million views.
Will Smith working on new music
Will Smith, who has been spending time in Ibiza working on new music inspired by the island’s vibrant dance scene, recently released two tracks, “Work Of Art” and “You Can Make It.” His involvement in the [UNVRS] project has added even more star power to the already high-profile campaign.
[UNVRS]
[UNVRS], pronounced “Universe,” is set to revolutionise the party island’s nightlife and entertainment by combining the luxury and attention to detail of a high-end nightclub with the scale and ambition of large arena events. This innovative concept is the latest creation from the team behind Ushuaïa and Hï Ibiza. Moreover, these clubs are are consistently ranked among the best clubs in the world.
‘A dream come true’
“This campaign has truly been out of this world,” said Yann Pissenem. “Revealing the name of our new venue through this viral phenomenon is just the beginning. It has been incredible to see so many media outlets, celebrities, and influencers engage with the story. Unveiling the brand alongside an iconic artist like Will Smith is a dream come true. Now that the secret is out, we can’t wait to welcome everyone to our new universe in 2025.”
Video shared by famous stars
The video is filmed against the enigmatic backdrop of Es Vedrà. It sparked global interest and speculation, further amplified when international stars like David Guetta, Maya Jama, and Alec Monopoly shared the content, boosting anticipation for the new club.
[UNVRS] is poised to set a new standard in nightlife by blending cutting-edge production with exceptional service. Herewith, creating an unparalleled entertainment experience. The project will be further enhanced by the expertise of Romain Pissenem. He is the founder of the acclaimed production company High Scream, ensuring that [UNVRS] will be a must-visit destination for partygoers worldwide.
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