Spain hopeful after first day of World Travel Market 2021 in London

by Lorraine Williamson
World Travel Market

The first day of the 2021 WTM in London was very hopeful for Spain. With over a hundred representatives, Spain positioned itself as the favourite country for the British tourism sector. With various promises, Spain hopes to keep this favourite role for 2022 as well. 

The World Travel Market 2021 kicked off on November 1. Every year, this event attracts all kinds of international organisations within the travel industry. Last year, due to the pandemic, the event was held online for the first time since its inception in 1980. However, this year, Spain will be live again with 105 representatives and 13 stands. Right now, tourism organisations are doing their very best to present their country as attractively as possible. In the current climate, Spain needs this income more than ever. 

Spain favourite with the British 

Representatives of Spain, the Spanish Minister of Tourism, and Spain’s tourist adviser in London are delighted Spain remains one of the favourite destinations among the British. With the promises made by Spain during the first day and the talks with British organisations, Spain is looking forward to a hopeful year. 

Billions invested in sustainable tourism Spain 

The Spanish tourist office Turespaña again emphasised the developments in the field of sustainable tourism. For example, Minister Reyes Maroto of Tourism announced that more than €3.4 billion from the corona recovery fund NextGenerationEU (NGEU) of the European Commission will be invested to further develop sustainable tourism in Spain. 

JammFM Radio

Sustainable tourism and socially oriented destinations in Spain 

Spain’s tourism strategy aims to address the challenges of the climate crisis, endangered biodiversity, and sustainable consumption and production. Spain announced during the WTM 2021 that it will work directly with local tourism companies and seek organisations and suppliers who jointly form a complete tourist offer. Sustainable tourism and socially oriented destinations are becoming the main pillars for Spain. 

The United Kingdom is one of the most important countries for Spain when it comes to tourism. That is why Turespaña wants to work with the British travel industry to reach as many Brits as possible and convince people it is safe to travel to and in Spain. 

Arming tourism against crises such as Covid-19 

Spain is committed to minimizingscarbon emissions in the tourism sector. Spain also wants to better prepare for crises such as the corona pandemic, which has hit tourism hard. “The tourism recovery between Spain and the UK needs to be stronger and greener than ever,” Turespaña reports. 

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