Yesterday in Haro, the heart of La Rioja, King Felipe VI led a public celebration marking 100 years of recognised wine quality in Spain’s most iconic winemaking region.
The centenary event focused on Rioja’s lasting contribution to Spain’s identity, economy and international image.
The king joined winemakers, local officials and residents to honour a century of work rooted in the land, climate, and community.
Anniversary ceremony held in historic wine district
The commemoration took place in Haro’s Barrio de la Estación, home to some of the region’s oldest wineries. There, Felipe VI unveiled Somos Tiempo (“We Are Time”), a sculpture by local artist José Antonio Olarte made of 100 iron discs—one for each harvest year.
The work forms an open sphere, symbolising the ongoing dialogue between time, nature and human effort. Organisers said the design reflects Rioja’s future as much as its past.
Following the ceremony, the king mingled with locals, shook hands, and signed the La Rioja regional flag.
DOCa status key to Rioja’s reputation
Rioja was the first wine region in Spain to receive Denominación de Origen Calificada (DOCa) status in 1991. This classification ensures strict quality controls and traceability from grape to bottle. Only regions with a consistent track record of excellence are awarded this designation.
DOCa certification is not just about prestige—it also protects producers and informs consumers.
Royal message: Shared heritage, shared future
In a statement posted by Casa Real on X, King Felipe said:
“The idea of participating in a common good—the land, the vine, the climate, tradition, innovation—is rooted in your history and is your guarantee for the future.”
His words struck a chord with many, underlining the sense of shared responsibility and community in Rioja’s wine culture.
Winemaking region honoured for tradition and innovation
Later in the day, the King travelled to Bodegas Marqués de Riscal in Elciego, Álava—one of the most historic wineries in Spain, founded in 1858. The winery was the first in Spain to adopt French winemaking techniques and continues to innovate to this day.
Speaking at the site, Felipe VI described Rioja as “more than wine: it is a symbol of quality, craftsmanship, and Spanish identity.”
Looking ahead after a century of excellence
Rioja’s wine region spans more than 65,000 hectares and nearly 600 wineries. It covers parts of La Rioja, the Basque Country and Navarre. As the region celebrates 100 years of recognised quality, producers are increasingly focused on balancing tradition with modern challenges such as climate change and global competition.
The King’s visit not only honoured the past but also encouraged the industry to protect what has made Rioja successful—while continuing to evolve.
Spain´s drastic plan to save its wine sector
Source: La Rioja