In an effort to address issues stemming from inappropriate tourist behaviour, the city of Málaga has unveiled a series of eye-catching posters presumably aimed at British visitors. The initiative encourages them to dress appropriately and behave respectfully during their stay.
The posters, shared on social media by Málaga’s tourism office, prominently feature the Union Jack and provide instructions in both English and Spanish.
The growing challenge of mass tourism
This campaign comes at a time when Málaga, a city located on Spain’s popular Costa del Sol, is grappling with the challenges of mass tourism. A long-time favourite destination for British holidaymakers, the city attracts visitors with its sunny climate and affordable flights from the UK. However, the sheer volume of tourists, along with occasional disruptive behaviour, has sparked growing frustration among locals.
Key messages: Dress, cleanliness, and respect
The posters address several specific behaviours that have become a cause for concern in the city. One sign simply reads, “Dress fully,” urging tourists to remain clothed in public areas out of respect for local customs and hygiene standards. This reminder comes after last year’s announcement that fines of up to €750 could be imposed on those who walk around the streets inappropriately dressed, such as wearing only swimwear.
Another sign warns against the reckless use of scooters and electric bikes, reminding tourists that pavements are for pedestrians, and urging them to use designated areas for riding. The campaign also highlights the importance of cleanliness and respect for the environment, urging visitors to dispose of their litter properly and take care of public spaces and monuments.
‘No seas llamativo’: Keeping the noise down
Perhaps the most striking message, which reads “No seas llamativo” (Don’t be showy), asks visitors to keep noise levels down by refraining from shouting or playing loud music, especially during siesta hours, in consideration of residents’ peace and quiet.
Málaga’s stand against overtourism
The city’s new measures echo similar actions taken by other Spanish tourist hotspots like Ibiza, Mallorca, and Barcelona, as they seek to control the impact of overtourism and protect the quality of life for local residents.
Málaga’s approach highlights a growing concern among Spanish cities about the balance between tourism and local wellbeing, with authorities determined to ensure visitors enjoy their stay without causing disruption to the local community.
Also read: British, Dutch, German and Swedish tourists spend the most in Malaga