Lorraine Williamson
Madrid’s Novotel Madrid Centre has become the first hotel in the city to receive the “Autism Friendly” certificate, marking a significant step towards accessible tourism.
The accreditation, developed in partnership with the Autism Friendly Club, recognises efforts to create an environment that meets the specific needs of guests with autism and their families.
Autism spectrum disorder (ASD) is a developmental condition that affects how people perceive the world and interact with others. While it varies widely between individuals, common features include difficulties with communication, sensory sensitivity, and the need for structured routines. For families travelling with autistic children or adults, a hotel stay can often be challenging.
Simple adaptations with big impact
To better support autistic guests, the hotel has introduced several targeted adjustments. Visual aids, such as pictograms, now help guide visitors through communal areas. A designated quiet room offers a space to retreat from sensory overload. Meanwhile, services like housekeeping and restaurant hours are adapted to fit individual needs.
Importantly, staff receive training focused on empathy, understanding, and responding appropriately in crisis situations. These changes, while modest, can significantly improve a guest’s comfort and confidence.
A model for others
This move sets a precedent. It encourages other hotels across Madrid and Spain to consider similar adaptations. As awareness of neurodiversity increases, demand for accessible services in hospitality will likely grow.
Creating an inclusive environment benefits not only autistic guests but also enhances the overall guest experience. Everyone deserves to feel welcome when they travel.
Tourism that includes everyone
The World Health Organisation estimates that around 1 in 100 children worldwide are on the autism spectrum. In Spain, more than 450,000 people live with autism. Despite this, only around 1% of public spaces are adapted to meet their needs.
By becoming the first hotel in Madrid to make these changes, Novotel Madrid Centre is taking practical steps to close that gap. The initiative reinforces the city’s growing reputation as a welcoming destination for all kinds of travellers — and highlights the importance of designing public spaces that work for everyone.
Also read: Municipalities in Spain make the fair silent so that all children can enjoy