BENIDORM – Benidorm is preparing for what could be the best summer in its history. The city council draws this conclusion based on a 15% increase in the number of vehicles entering the city in July.
That increase is compared to the last summer season in 2019 before the pandemic broke out. If this trend continues for the results of August and the first weeks of September, it would confirm the predictions of the new regional tourism minister, Nuria Montes, who recently visited the city.
The growth of tourism is not only reflected in traffic. The occupancy rate of hotels, tourist apartments and second homes is also showing an upward trend. This data is supported by figures from the city’s Mobility Department, which also indicate a similar trend for August. In the first half of August, traffic increased by 6% compared to the same period in 2019.
Compared to the difficult years of the pandemic, the figures are also positive. They show an increase of 14% compared to 2021 and 4% compared to 2022. In August there was even an increase of 5% compared to 2021 and 1% compared to 2022.
Benidorm has surpassed pre-covid visitor numbers
Francis Muñoz, Councilor for Mobility, emphasised the city’s resilience and said Benidorm has surpassed its pre-pandemic visitor numbers. This, he said, is a clear indication of the success of Benidorm’s tourism model and the appeal the coastal town has for visitors.
Mobility went smoothly despite busy times
Muñoz also added that, despite the increase in traffic, the city has not had any major traffic problems. Thanks to the measures taken in recent years, mobility on the major roads and the access and exit roads has been smooth, which has prevented traffic congestion that occurred in the past.
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