La Rambla, Barcelona’s famous promenade, is undergoing a major redevelopment. The goal? To bring the street back to its residents and curb the overwhelming influence of mass tourism.
The project, slated for completion by 2027, aims to create a balance between locals and visitors. However, achieving this vision might prove more difficult than anticipated.
A new vision for La Rambla
La Rambla has long been a focal point of Barcelona. Once a stream, it has transformed into a bustling boulevard lined with iconic buildings. Yet, many residents see it as little more than a barrier between the Raval and Gòtic neighbourhoods. Tourists, on the other hand, flock to the street, walking its length from Plaça Catalunya to the old port.
Architects Lola Domènec and Itziar González are leading the redevelopment through their Km-ZERO team, a group of experts familiar with the area. Their ambitious plan, first proposed in 2017, includes widening sidewalks, reducing car lanes, and creating more pedestrian spaces. “We want La Rambla to prioritise pedestrians while allowing limited vehicle access,” says Domènec in El País.
Cultural and community revival
The project also focuses on revitalising La Rambla culturally. Plans include new public squares, better lighting, and more greenery. Historical buildings will be restored, and cultural institutions like the Liceu opera house and the immersive art centre La Fonería will become focal points. But the goal isn’t just aesthetic; it’s about restoring La Rambla’s cultural heart.
Fernando Casal, from the SOS Las Ramblas association, believes tourism has turned the street into a “monoculture.” Gone are the diverse crowds that once filled the street, replaced by a wave of tourists. Jordi Vallés, a city councilor, insists that the right kind of tourists need to be attracted. “It’s not about wealth, it’s about behaviour,” he explains.
Battling gentrification
One of the biggest challenges remains gentrification. La Rambla’s high tourist demand has driven out locals, leaving behind a street filled with souvenir shops and tourist traps. González argues for measures to ensure affordable housing in the area, but these have yet to be implemented.
Also read: Back in the days when Barceloneta was not a tourist paradise
“Tourists want an authentic city, not a theme park,” says Domènec. Her vision includes protecting local businesses and creating a space for residents to live, work, and enjoy. However, critics argue that unless deeper measures are taken, including tackling the housing crisis, the redevelopment won’t be enough.
The future of La Rambla
While cultural initiatives and improved infrastructure could breathe new life into La Rambla, many locals remain sceptical. They hope the redevelopment can restore a sense of community to the famous promenade, making it a space for residents and visitors alike. For now, the question remains: can La Rambla once again become the heart of Barcelona for its residents? Only time will tell.
Also read: Will La Rambla in Barcelona ever be the same again?