The southern Spanish region of Andalucia is making strides toward establishing a direct flight to China, a move that could significantly boost tourism and strengthen economic ties.
The Junta de Andalucía’s president, Juanma Moreno, announced during the Fitur tourism fair in Madrid that discussions are ongoing with two Chinese airlines, Air China and China Eastern Airlines.
Patience required as talks progress
While the possibility of a direct connection is promising, Moreno cautioned that negotiations require “caution and patience” due to the complexity of the process. “We are growing as a region and are determined to make this happen, although there are many factors that have an influence,” Moreno explained. He also highlighted the role of Aena, Spain’s airport management company, as a key player in making this connection a reality. Despite the challenges, Moreno expressed confidence that a direct air route to China is achievable.
Interest from Chinese airlines
Arturo Bernal, Andalucia’s regional minister of tourism, confirmed that contacts with Air China and China Eastern Airlines have advanced, with multiple visits already conducted and required documentation submitted. However, he stressed that such decisions take time, as launching a direct flight requires an initial investment of around €100 million, excluding operational costs.
A regional opportunity: Málaga, Seville, or Granada?
One critical question remains: which Andalucian airport will host the first direct flight to China? Málaga, Seville, and Granada are all vying for the honour, but Moreno emphasised that the entire region stands to benefit. “Tourists travel across Andalucia thanks to its excellent road and public transport network,” Moreno said, urging unity rather than rivalry among the provinces.
By framing the potential flight as a regional opportunity, Moreno aims to ensure that all of Andalucia shares in the economic and tourism boost that a direct connection would bring.
Chinese tourism in Andalucia is a growing market
Bernal pointed out the strong demand for Chinese tourism in the region, with 200,000 Chinese visitors already travelling to Andalucia annually despite the lack of a direct flight. “This demonstrates the market’s potential and the need for a direct connection,” he said.
A direct flight would not only make travel easier for tourists but also encourage longer stays, benefiting Andalucia’s tourism-dependent economy. The Chinese market is highly lucrative, as Chinese tourists are known for their spending power and interest in cultural and historical experiences—two areas in which Andalucia excels.
Navigating negotiation challenges
Both Moreno and Bernal emphasised the importance of discretion during negotiations. As the talks involve significant investments and logistical challenges, maintaining confidentiality is critical to securing an agreement.
The bigger picture for Andalucia
A direct air connection with China would mark a major milestone for Andalucia, further integrating the region into the global tourism network. It would enhance Andalucia’s appeal as a destination for international travellers while creating opportunities for cultural and economic exchange between Spain and China.
While the final details are yet to be decided, Andalucia’s ambitions to secure this connection signal the region’s commitment to growing its tourism sector and enhancing its global presence.
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