Tourist origins: Who’s visiting Benidorm this summer?

by admin

With the onset of summer, the Valencia region on Spain’s eastern coast is experiencing a significant influx of tourists. The Mediterranean coast and its pleasant climate are major attractions for both local and foreign visitors. Cities like Alicante, Valencia, and especially Benidorm rank high among popular holiday destinations.

Benidorm, along with Torremolinos, Marbella, Salou, and Magaluf, is one of Spain’s most renowned tourist resorts. Known as the capital of the Costa Blanca, Benidorm sees a balanced mix of international and national tourists, with 60% coming from abroad and 40% from within Spain. Notably, there has been a strong resurgence of Portuguese tourists, who now make up the second largest international group after the British.

Recent hotel occupancy  rates

In the last two weeks of June, hotel occupancy in Benidorm reached 88.4%, driven by 3-star hotels (almost 89%) and 4-star hotels (88.4%). The average occupancy for the entire month of June was 87.5%.

International tourists remain the majority, accounting for 56.5% of all visitors. The British dominate the list at 39.3%, followed by the Portuguese (4.3%), Irish (2.6%), Belgians (2.3%), Dutch (1.9%), and Romanians (1.1%). Other countries contribute less than 1% each.

Baycrest Wealth

July outlook

For the first half of July, hotel reservations are already over 84%, matching the pace of 2023. This indicates a continued strong interest in Benidorm as a tourist destination.

About Benidorm

Situated on the Costa Blanca, Benidorm is one of Spain’s most popular tourist destinations. The city is also considered the birthplace of mass tourism in Spain. It has long been known as a winter retreat for retirees. Everything in Benidorm is geared towards national and international visitors. The streets are lined with apartment buildings and hotels, and the long, busy sandy beaches feature a wide promenade filled with souvenir shops, terraces, bars, restaurants, and other businesses catering to tourists.

Due to a longstanding policy of building upwards, Benidorm is now also known as “Beni-York” because of its impressive skyline. The city boasts 25 towers over 100 metres high, which are officially classified as skyscrapers. The tallest building is InTempo, standing at 198 metres.

Also read: Benidorm population is rising to a record high


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