Lorraine Williamson
April 23 marks Sant Jordi, a day that intertwines love and literature in Barcelona and across Catalonia. Unlike Valentine’s Day, which focuses solely on romance, Sant Jordi brings a unique combination of affection and intellectual celebration.
The streets of Barcelona are transformed, offering an enchanting atmosphere where books and roses take centre stage.
A Catalan tradition with global roots
Sant Jordi is not merely a local festival; it’s a cultural tradition that dates back centuries. The custom involves men presenting roses to significant women in their lives, while women give books to the men. While this tradition has evolved over time, with gifts now exchanged freely between all genders, it remains a day for celebrating both love and literature.
This day also aligns with UNESCO’s World Book Day, commemorating the deaths of two literary giants, Miguel de Cervantes and William Shakespeare, in 1616. The coincidence adds to the celebration, making April 23 a truly special day for book lovers and romantics alike.
What to do on Sant Jordi in Barcelona
Barcelona offers a wealth of experiences on Sant Jordi, with activities that cater to both literary enthusiasts and those seeking romance.
Book shopping across the city
Book stalls line major streets, including the Ramblas, Passeig de Gràcia, and Rambla de Catalunya, offering a vast array of books, from newly released titles to second-hand gems. This is the perfect opportunity to find a meaningful gift, or simply to indulge in a book-buying spree.
Roses everywhere
Roses are the symbol of Sant Jordi, and on this day, they are seen in the hands of locals and visitors alike. Florists enjoy a significant boost in sales, as nearly 40% of their annual rose stock is sold on this day. Whether as a gift or a personal gesture, a rose is an essential part of the celebration.
Meet authors at book signings
Many renowned authors, both from Catalonia and beyond, attend Sant Jordi to sign their latest books. Authors like Javier Castillo, Eva G. Sáenz de Urturi, and Dolores Redondo are often spotted engaging with fans and offering their works. If you’re lucky, you may have the chance to meet your favourite writer.
Free access to iconic landmarks
For those who share the name Jordi (or variations like Jorge or Georgina), there’s a special treat: free entry to the Sagrada Familia. In addition, Palau Güell, one of Antoni Gaudí’s architectural masterpieces, opens its doors to everyone on this day. It’s an opportunity to explore some of the city’s finest landmarks at no cost.
A unique day in Barcelona
Sant Jordi is a day unlike any other in Barcelona. Whether you’re wandering through the vibrant streets filled with books and flowers, engaging with local authors, or enjoying free access to iconic buildings, it’s a day that captures the heart of Barcelona’s cultural life.
Fiestas, ferias, and celebrations in Spain 2025