BENIDORM – The full tourist offers of Benidorm will soon be on one booking portal. Here users can book hotels, reserve bus tickets and even buy entrance tickets to theme parks. This can be done in nine languages and consumers can pay in no less than 11 different currencies.
All tourist accommodations and complementary tourism experiences are gathered together on the portal. This was presented last Wednesday at the FITUR in Madrid by Benidorm’s Mayor Antonio Pérez.
‘Visit Benidorm Travel’, as this page is called, is a public-private initiative of the tourism foundation Visit Benidorm. The technology partner of the portal that will act as a white label travel agency is Travel Compositor company.
The mayor explained “with this project, in line with Visit Benidorm’s strategic plan, more prominence is given to online. Furthermore, this is in line with what is laid down in the Benidorm DTI + Seguro Master Plan”. Digital marketing is used to adapt the message and the product to the needs of each different customer.
According to the mayor, “this portal will feature the entire city´s offers which will be included directly in the marketing tool”. To date, “Visit Benidorm Travel” has already included 197 accommodations and dozens of additional offers. Pérez clarified that “through the portal it will be possible to choose and book holiday accommodation. But also the user can buy plane, train or bus tickets to reach Benidorm among all the existing connection options.”
Nine languages and eleven currencies
“Visit Benidorm Travel” works in 9 languages and offers the possibility to pay in 11 different currencies. Among the information and options that the traveller will find are the popularity ratios of the establishments across different accommodation platforms. The portal also allows the user to save the selection made and specify or change it later.
Benefits for business in Benidorm
The mayor sees great benefits not only for the end user in the platform, but also for the business community in his city. For the companies that have not yet been able to offer their product online, it is a solution to finally be able to do so. Companies that already have their own website can look forward to an additional marketing tool for minimal costs, at least – according to the mayor – for lower costs than those other central or reservation platforms charge.
The new website, Visitbenidorm.travel, is already in the testing phase and will co-exist with the current Visit Benidorm.