Antonio Banderas becomes the face of Andalucia Tourism

Spain News

Malaga-born actor Antonio Banderas becomes the new figurehead of Turismo Andaluz. The southern Spanish region hopes to attract more visitors with the world famous and widely loved actor.

Andalucian vice-president and regional tourism minister, Juan Marín announced Banderas as the face of the Andalucia tourism campaign at the Fitur in Madrid. The new promotional campaign also launched at the same time.

Marín described Banderas as “a person with enormous national and international relevance, who has been ambassador of Andalucia for many years and arouses a lot of sympathy.”

The Malagueño is part of the new Andalucian tourism promotion campaign. It seeks to “open up new markets and adapt to what travellers demand today: experiences and emotions.

“Andalucia is a destination where dreams come true,” Marín further explained. With this new campaign, Andalucia tourism is saying goodbye to the characteristic motto ‘intensamente’ (intense). The region has been using the phrase in its campaigns for almost six years.

Last year, the actor jumped into action for his region when he called on tourists to return to Andalucia in early June after periods of lockdown around the world.

Antonio Banderas

Born in Málaga in 1960, Banderas returned to his native soil after a glorious international career as a film star. He lives in Málaga, started a new theatre there and invested his film income in companies that market Andalucian products. His first fame came from the series of films directed by Pedro Almodóvar between 1982 and 1990.

Click here for the promotional video of the Costa del Sol in which Banderas also plays a role.

Spain News
Underwater graveyard of big tuna around Balearic Islands

23, Jun 2021

The waters around the Balearic Islands are a hotspot for tuna fishermen. It is the habitat of big tuna such as the bluefin, a popular and expensive delicacy in Japan.…

Spain News
A more biodiverse and greener Barcelona is on the cards

23, Jun 2021

At the Paris Climate Summit in 2015, Barcelona set itself the goal of having 160 hectares more greenery in the city by 2030. In the meantime, the Spanish city sharpens…

Spain News
Vaccinated US citizens? Welcome to Spain…

23, Jun 2021

Earlier in June, the EU opened its borders to vaccinated US citizens for the purpose of leisure travel. InSpain.news brings you a summary of the requirements for entry into Spain.…

Spain News
Help school children and students with your old laptop

22, Jun 2021

There are many families in Spain that have only one laptop or none at all. That does not make life easy in these modern times. Especially now children and parents…

Spain News
International air passenger traffic in Spain soars in May

22, Jun 2021

MALAGA - The number of international passengers in Spain increased in May, compared to April, by 71% to almost 1.4 million. This is the highest air passenger traffic number since…