MADRID – Madrid has the ambition to be proclaimed the “world capital of flamenco”. To this end, an international strategy is being implemented that improves the cultural and tourist positioning of Madrid.
The international promotion of “flamenco Madrileño” is an initiative of the Ministry of Culture, Tourism and Sports of the Community of Madrid and the Madrid Flamenco Tablaos association. Moreover, it should become clear to everyone that flamenco in the region is a high-quality cultural option.
Tablaos Flamencos in Greater Madrid
‘Tablaos flamencos (the brand) in Greater-Madrid’ will connect the halls where performances are organised with the Madrid region as a destination and with the international tourism brand of “Greater Madrid”.
Moreover, the Spanish capital wants to be considered the “world capital of flamenco”. Therefore, becoming the greatest reference of the cultural offer of the music genre in Spain.
Flamenco as an intangible cultural heritage
“Flamenco was recognised by UNESCO as an Intangible Cultural Heritage on November 16, 2010, and the flamenco offer of Madrid’s tablaos represents an essential and unique cultural asset that achieves an extraordinary quality in our region,” confirms the Madrid Region in the cooperation agreement between institutions.
The region considers it essential to participate in projects that add value to the tourism sector. Consequently, this will increase accommodation expenditure and succeed in reviving the industry.
Source of public interest in the city
The flamenco tablaos have been declared assets of general interest in the capital since 2020. This decision was made to protect the sector from the outbreak of the pandemic. Most tablaos in Madrid were so small that shows there could not possibly be profitable with limited capacity.
Investment of €300,000
To put Madrid on the map as a flamenco capital, the regional government is allocating more than €300,000. Therefore, this amount will be spent between 2022 and 2023 on the various tasks needed to promote the new platform. Nearly €86,000 will be used to create 20 informative videos on the cultural value of flamenco and €45,000 will go towards the development of a website, among other marketing actions.