Spanish sports car manufacturer Hispano Suiza continues its international expansion process with the launch of the fully electric model Carmen by distributor Grupo Mohr in Germany.
Originally presented at the Salon Automobile in Geneva in March 2019, the 100% electric sports car will be part of the range of models present at Grupo Mohr’s new point of sale at Motorworld Munich. Hispano Suiza was founded in Barcelona in 1904 by the Suqué Mateu family. In the 1920s and 1930s, it was the great rival of Rolls-Royce with an excellent reputation worldwide. They did not produce a new car for over 80 years, until Carmen.
Huge challenge
According to the company, expansion in Germany is a “huge challenge” and also a “big dream”. The brand’s exclusive all-electric models enter the main car market in Europe to attract “demanding” customers. The company has an area of 1,600 square metres at Motorworld Munich to display the luxury vehicles.
“Marketing the Hispano Suiza Carmen and Carmen Boulogne in Germany is one of the main challenges this year. We are firmly convinced that together with the Mohr brothers we will reach important German customers,” emphasised the president of the Catalan company, Miguel Suqué Mateu.
Mohr Group’s managing partner, Lorenz M. Mohr, says he is proud to become Hispano Suiza’s first representative in Germany. “We provide a great brand experience to all customers and I am sure that Carmen herself will take your breath away,” he said.
Timeless elegance
Designed, developed and produced in Barcelona, the Hispano Suiza Carmen has a distinctive design. The car combines exciting performance, 1,019 hp (1,115 hp in the case of Carmen Boulogne) with sportiness and timeless elegance.
Expensive car
Only 19 copies of the electric model exist, of which five are the Boulogne version. The Boulogne is a tribute to the victory the brand achieved 100 years ago in the George Boillot Cup. Heavily influenced by early 20th century Hispano Suiza automobiles, most notably the 1938 Hispano Suiza H6C Dubonnet Xenia, the new model’s is a one-off exclusive design. Like the car? Then you’d better start saving. Carmen costs from €1.56million.