Do you know this ‘low-cost’ supermarket in Spain?

by Lorraine Williamson

MADRID – An affordable shopping alternative with attractive prices and a wide range of products. Who wouldn’t want that at a time when inflation is rampant and many people have to pay more and more attention to what they put in their shopping basket? 

The supermarket that is the subject of this article was launched in 2012, but has only become more widely known among the general public in recent years. It concerns Supeco, Carrefour’s ‘low cost’ concept. This chain has quickly gained ground in Spain with its promise of 10% savings. Furthermore, it has managed to double the number of stores in just two years. 

Supeco’s success story started in 2012 with the opening of its first stores. Then, in 2021, the company completed the acquisition of 172 Supersol stores for €78 million. In doing so, it strengthened its presence throughout Spain. These acquired locations were cleverly used to establish new Supeco stores, significantly increasing the total number of stores. 

Supeco currently has no fewer than 57 stores across the country. Andalucia is home to almost half of these stores, with 25 branches. In addition, there are 9 stores in Madrid, 8 in Catalonia, 4 in Castilla-La Mancha and the Valencian Community, and 2 in Extremadura. Cantabria, Ceuta, Galicia, Navarra and Castilla y León each have one store.

What is the secret behind Supeco’s success? 

The supermarket has an aggressive discount policy, with reductions of up to 50%. Especially products with an approaching expiration date are offered at very attractive prices. In addition, the low prices are based on private labels, while the discounts mainly apply to fresh products. These include meats, salads, dairy desserts, and prepared foods such as pizzas, sandwiches, vegetable soups, and puff pastry. This enables consumers to fill their shopping basket with quality products at affordable prices. 

Simplified packaging and interior 

Prices may also be lower because the chain has simplified the packaging and presentation of the products as well as the store’s lighting, decoration and furniture to a minimum. So don’t expect mood lighting or beautifully displayed offers. 

Also read: The 5 most popular products in Spanish supermarkets for thieves 

Cogesa Expats

Despite this, the range is still wide and also includes the main leading brands. This ensures that consumers can benefit from both the low prices of Supeco’s own brand products (often also Carrefour’s private label) and the trusted brands they are familiar with. With their growing number of stores and the continued expansion of their presence across Spain, Supeco is definitely a name to remember. 

Is there a Supeco’s branch near you? 

Two Supeco stores are on the Costa Blanca, one in Pilar de la Horadada and one in Elche. Furthermore, the two other branches that Supeco has in the Valencia region are located in Puzol and in Castellón. 

In Catalonia, there is a branch in Tortosa, one in Tarrega, one in Barcelona, one in Santa Perpetua, one in Castellar de Valles and one in Terrassa. 

The branches in Andalucia are as follows: 

  • Torre del Mar 
  • Rincon de la Victoria 
  • Malaga city (2)
  • Torremolinos 
  • Alhaurín de la Torre (2)
  • San Pedro de Alcantara 
  • Estepona 
  • Algeciras 
  • Tarifa 
  • Chiclana  (2)
  • San Fernando 
  • El Puerto de Santa Maria 
  • Ronda 
  • Ayamonte 
  • Almonte 
  • Seville (4 in and around)
  • Cordoba

Click here for more information about the locations. 

Also read: The cheapest and most expensive supermarkets in Spain 

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