Action discount chain opens business in Madrid

by Lorraine Williamson
Action opens in Madrid

MADRID – In other parts of Europe, a very popular store that sells almost everything for €2, is now also arriving in Madrid. The discount chain, Action, for non-food products opens a store in Alcalá de Henares, Madrid. 

That is exactly one year after Action settled in Spain. The chain did this with its first stores in Catalonia. Now, from the six stores there, it starts its expansion into the rest of the country. The Dutch chain triumphs for its low prices in its more than 2,000 stores in Europe where you will find more than 6,000 products from 14 different categories (toys, handicrafts, products for the home, gardening, DIY, food, etc.) at very affordable prices. Furthermore, many of the products are around €2. 

The company has 68,000 employees in different countries. Of these, more than 5,750 were hired between 2021 and 2022. Currently, in Spain, the number of employees exceeds 200. And with the first outlet in the Madrid region, it will create a total of 32 jobs in Alcalá de Henares. 

New Action store in Madrid opens

The new Action store is located at Calle Antonio Suárez, 6, in Alcalá de Henares. It has a sales area of 1,000 m2, a parking garage with 57 spaces and opens from Monday to Sunday from 9.00 am to 9.30 pm.

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With this new space, the company will have seven stores in Spain as it begins its goal of consolidating itself. Action expects to have between 20 and 25 operational centres before the end of the year. 

“Very happy” 

“We are very happy to open our first store in Madrid, just one year after presenting our first store in Spain. It is a very important milestone for us and a big step forward in our expansion plans. Now we are not only present in Catalonia, but also in the centre of Spain,” emphasises Action’s regional director and head of operations in Spain, Bart Raeymaekers. 

Chinese bazaars 

The question is whether the store will become popular among Spaniards. They have been used to the Chinese ‘bazaars’ for decades where you can find just about anything you can think of in the non-food field. Ranging from clothing and household items to electronics and toys. And that too for very low prices. 

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