Green Spain unites to deliver sustainable tourism experiences

by Lorraine Williamson
Green Spain
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A CORUÑA – To offer tourists better sustainable experiences, four northern Spanish regions have joined forces. With a budget of more than €900,000, Green Spain (España Verde) wants to open the largest ‘eco-tourism corridor in Europe’.

These are the regions of Galicia, Asturias, Cantabria and the Basque Country. Moreover, they want to link their protected natural areas and create new tourist experiences. This must be done in close collaboration with local tourism companies. 

Support national government 

The project is called the ‘Ecotouristic Corridor of Green Spain’. Furthermore, it is supported by the Spanish government in the form of a “historical” state contribution. This money, which comes from the Ministry of Industry, Trade and Touristm, covers 98% of the total budget.

Where does the money go? 

The project, for a total investment of €938,073, will run until December 2023. This money will allow the regions to offer sustainable tourism experiences in the following protected natural areas;

  • Galicia
  • Asturias
  • Cantabria
  • The Basque Country

Furthermore, it will also design and create products and services based on green and sustainable models. 

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This project will have as direct beneficiaries more than 10 associations and 250 tourism companies, located in protected natural areas of 16 destinations in the four communities of Green Spain. They can participate in training courses, certification in ecotourism and in subsidies for various tourism promotions and actions that will be developed during the year 2023. 

This project, in which the Spanish Ecotourism Association participates, gives a new impetus to the autonomous communities of Green Spain. They have also strengthened their involvement in the project by doubling their promotional investments in 2022 compared to previous years. 

Green Spain 

Green Spain is the territorial brand launched in 1989 by the Basque Country, Cantabria, Asturias and Galicia, with the support of Turespaña. The aim is to position the Cantabrian coast as an alternative tourist destination in the international market, strengthen its brand image and promote itself as a unique destination. Green Spain is a national leader in wildlife destinations with 14 UNESCO Biosphere Reserves, 25 natural parks, nearly 2,000 kilometres of coastline and 2,800 rural accommodations. 

Also read: Spain leads the world with 27 protected areas

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