Germans who visit the Museumsuferfest in Frankfurt will have the chance to know more about the destination Andalucia and its gastronomy and culture.
This event is one of the largest open-air cultural events in Europe. Furthermore, it is to be held in Frankfurt over the next weekend. It is expected around two million people will visit. The Museumsuferfest is being resumed after two years suspended due to the pandemic. According to Arturo Bernal, the Andalucian minister of Tourism, Culture and Sports, it represents “a magnificent opportunity to continue influencing the recovery of the German market. This is one of the most important for Andalucia ”.
Open-air cultural event
It is considered one of the largest open-air cultural events in Europe. And in its last edition, held in 2019 in the so-called ‘Ribera de Los Museos’ in the German city, 26 museums participated through different activities, 16 stages with diverse cultural programming and more than 500 exhibitors.
Andalucia will have a space within the Turespaña exhibitor in the ‘Spanien am Main’ area. This area will also feature the largest activity. It is aimed at the meeting’s final audience, with different tents and a stage dedicated to musical performances, presentations, tastings and socio-cultural entertainment in the southern Spanish destination.
Flamenco performances and wine tastings
Andalucia’s tourist offer will be present in this area through flamenco performances and Andalucian wine tastings. Furthermore, several master classes on the central stage will be organised. There, they will present the production process and the qualities and specificities of Andalucian wines.
Precisely, the objective of the Museumsuferfest is to combine tourism, art, culture, music and gastronomy. This will all be done in the space that extends along the banks of the river Main. Furthermore, it is at the best time of year for open-air events in Frankfurt. Moreover, it is attended by all kinds of public from the city and the entire Hessen region.
In this sense, Bernal has considered that the appointment “will allow us to impact a final public that is very interested in culture, leisure or food and wine”, segments “in which Andalusia is a reference destination and that allow diversifying the tourist activity and reinforce its quality.
Between January and June of this year, a total of 314,219 travellers from Germany stayed in Andalucian hotel establishments, where they spent 1,232,967 overnight stays, which represents an increase of 853.2% in tourists and 1,095% in nights. Moreover, the average length of stay was 3.9 days.
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